GOLFBEER – MORE THAN A BEER PRODUCT, A VALUE-ADDED EXPERIENCE FOR THE GOLF COURSE

GOLFBEER – MORE THAN A BEER PRODUCT, A VALUE-ADDED EXPERIENCE FOR THE GOLF COURSE

Dear Board of Directors and Management Team,

GolfBeer would be very pleased to have the opportunity to cooperate with your Golf Course. We believe that, when implemented properly, GolfBeer can offer much more than an additional beverage product. It can help enhance the golfer experience, encourage guests to stay longer at the Clubhouse, and generate additional F&B revenue for the Golf Course.

1. GolfBeer is not focused on simply selling large volumes – we focus on effective sales and long-term value

GolfBeer enters the Golf Course market with the spirit of long-term partnership. Our costs are not limited to the beer itself. They also include:

• Premium ingredients and the craft brewing process.
• Cold-chain transportation and proper beer storage.
• Investment in beer coolers and dispensing equipment.
• Glassware, branding and point-of-sale materials.
• Staff training.
• Promotional and customer experience programs.
• Sponsorship and support for golf tournaments and events.

Therefore, the cost of GolfBeer may be higher than that of mass-produced commercial beer, but the value it delivers is also completely different.

GolfBeer is not intended to compete directly with ordinary commercial beers simply on price. It is a craft beer designed for an elevated drinking experience, particularly for golfers and customers who appreciate quality, authenticity, variety and something different.

2. Golf should remain the KEY – F&B should create additional value

Customers come to the Golf Course primarily for golf.

After completing their round, if the Clubhouse offers quality beverages, suitable food and a comfortable social environment, golfers have more reasons to stay longer, meet friends, entertain guests, celebrate, and use additional F&B services.

Therefore, GolfBeer believes that supporting F&B products should be offered at reasonable prices with reasonable margins, making them easy to sell and attractive to customers.

The ultimate objective is not simply the profit from one bottle of beer, but:

Golf → Golfer stays longer → Food & Beverage → Socializing → Additional services → Higher total F&B revenue for the Golf Course.

3. GolfBeer actively creates programs to encourage golfers to stay

GolfBeer is ready to work together with the Golf Course to develop dedicated programs for golfers, such as:

• HIO Voucher: Golfers achieving a Hole In One receive complimentary GolfBeer.
• Eagle Reward: Golfers achieving an Eagle receive GolfBeer as a reward.
• Drink 3, Get 1 Free promotional campaigns during selected periods.
• Beer tasting and product experience programs.
• GolfBeer gifts and prizes during tournaments.
• GolfBeer sponsorship for golf events and post-round gatherings.

These programs are not simply about giving away beer. More importantly, they give golfers a reason to stay at the Clubhouse longer, socialize with friends, enjoy food and beverages, and use additional services.

This is a value that ordinary commercial beer products may not be able to create in the same way.

4. GolfBeer works together with the Restaurant Team

To ensure that the product sells successfully, GolfBeer does not simply deliver beer and leave the restaurant team to sell it.

We would like to work closely with the restaurant and F&B staff by providing:

• Training on each GolfBeer product.
• Guidance on how to introduce different beer styles to different customer groups.
• Knowledge about the beer’s flavor, ABV and brewing style.
• Recommendations on how to help customers choose the right beer.
• Staff incentive programs to encourage active product recommendations.
• Regular communication and feedback to review sales performance and customer responses.

When staff understand the product, enjoy the product and feel confident recommending it, the sales potential becomes much stronger.

5. GolfBeer is looking for a long-term partnership

GolfBeer does not expect to sell large volumes immediately.

Our goal is to be present at the right golf course, reach the right customers, and provide a distinctive product that golfers will remember and enjoy.

We believe today’s golfers are increasingly smart and selective consumers. They are not only looking for low prices; they also value quality, experience and the value they receive.

We sincerely hope to have the opportunity to meet with the Board of Directors and Management Team to introduce GolfBeer, offer a tasting session and discuss a partnership model that is suitable for the specific characteristics of your Golf Course.

GolfBeer looks forward to the opportunity to work with your Golf Course in the near future.

Sincerely,

DO DANG TRUNG
CEO – GOLFBEER
Local Premium CraftBeer